About cerrado mineiro region
Pioneers of Brazilian Coffee Excellence
As Brazil’s first Denomination of Origin for coffee, the Cerrado Mineiro Region in Minas Gerais is renowned for its unique terroir, defined by distinct seasons that elevate coffee quality year after year. A hot, humid summer fosters plant and fruit growth, while a cold, dry winter provides ideal conditions for harvest, with sunny days and cool nights that naturally dry the beans for consistent quality. Organized with strong governance, our cooperatives, associations, and exporters work together to support producers across all stages—from production to sustainability and export. Cerrado Mineiro coffee growers lead with ESG principles, promoting regenerative practices, carbon neutrality, soil coverage, and innovative biological inputs.
Denomination of Origin and Traceability
The Cerrado Mineiro Region proudly holds Brazil’s first Denomination of Origin for coffee, a certification granted by the National Institute of Industrial Property (INPI). Similar to renowned wine regions like Champagne and Brunello di Montalcino, this status guarantees quality, origin, and full traceability. Each coffee carrying this Denomination of Origin seal is packaged in official bags and equipped with a QR code, providing detailed traceability that includes the farm’s information, producer details, a quality report, and a certificate of origin.
A Celebration of Quality
As we celebrate the 12th Edition of the Cerrado Mineiro Region Award, we are excited to once again host a virtual auction to share our region's exceptional coffees with the world. We’re pleased to showcase nine exclusive lots, divided into three categories, each representing the region's coffee growers' heritage, innovation, and dedication. Explore the catalog below to discover each lot and the details behind them.
JUICE OF SUGAR CANE WITH LEMON
Natural Coffee
ROSES TEA
Natural Coffee
PRUNE YOGURT
Natural Coffee
HONEYCOMB
Pulped Natural Coffee
YELLOW FRUIT MERINGUE
YERBA MATE TEA
Pulped Natural Coffee
GUAVA PASTE
Induced Fermentation Coffee
RAISINS IN RUM
Induced Fermentation Coffee
BLOODY MARY
Induced Fermentation Coffee